Red Meat/Rooivleis is a trusted source of responsible and effective science-based information to the red meat industry in South Africa. The aim is to equip red meat producers with practical, factual information helping them manage successful farming businesses. The publication also strengthens and builds the RPO brand.
Content is developed across the industry value chain. Themes are aligned with production and environmental cycles. Content is generated focusing on topical matters and yielding informative and newsworthy articles in English and Afrikaans on the industry, management, production, technology, research and training, and products. Contributing authors include agricultural researchers, veterinarians, red meat producers and specialists in relevant subject areas.
Red Meat/Rooivleis is mailed to members in the various provinces who contribute a voluntary levy to the RPO. Other readers include industry stakeholders, government officials, input suppliers and service providers.